Costa Cruises adopted the online booking process and implemented learnings from airlines. Starting in 2018, Costa Cruises implemented a pricing plan with four categories: Basic, Comfort Classic, Comform Premium and Deluxe.

Guests will get additional benefits/services choosing for a higher price plan. Similar to (lowcost) airlines, guests can’t choose their own cabin in the Basic plan. When choosing Comfort Classic, a selection of drinks is included, etc. etc.

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