A fleet of 65 dedicated luxury cruise vessels by 2024 – including 25 new ships – is a conservative view of the future. Market capacity will grow 66.6 percent between 2018 and 2024, according to Cruise Industry News data.
All the major luxury brands – like Ponant and Regent – have growth plans, and the ones that don’t are certainly hinting at it.
The growth story comes with a number of challenges, however. Luxury lines are attached to their ticket prices and cannot discount to fill staterooms, with little onboard revenue opportunity. They also must market and find passengers to source in order to fill the new capacity.